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Trendy Appliances has introduced a new product, Minute Yogurt, into the yogurt maker appliance market. Minute Yogurt differs from competitive offerings because it takes a minute to blend and a minute to clean. Which type of advertising would be best for promoting Minute Yogurt?
Autonomy
The degree of independence or self-direction an individual or entity has to make their own choices and decisions.
Positive Affect
The extent to which an individual feels enthusiastic, active, and alert, representing a state of high energy and pleasurable engagement.
Meaningful Work
Refers to the perception that one's job fundamentally matters and makes a positive contribution to society.
Extrinsic Motivation
Motivation driven by external rewards such as money, fame, grades, and praise.
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