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In Which of the Following Structures Does a Company Organize

question 38

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In which of the following structures does a company organize its sales force along customer or industry lines?


Definitions:

Vertical Merger

A merger between companies in the same industry but at different stages of production or distribution process.

Horizontal Merger

A horizontal merger is a business consolidation that occurs between firms who operate in the same industry, often leading to synergies, increased market share, and potentially higher market power.

Conglomerate Merger

A merger between firms that operate in entirely different industries, often aimed at diversification and risk reduction.

Trust

A legal arrangement where one party holds assets on behalf of another, or confidence in the reliability and integrity of a person or entity.

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