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Internet Marketing Practices Have Raised a Number of Ethical and Legal

question 49

Essay

Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number one online marketing concern?


Definitions:

Yield To Maturity

The total return anticipated on a bond if it is held until its maturity date.

Semiannually

A term indicating that an event or action occurs twice a year.

Capital Gain

The profit earned from the sale of an asset when its selling price exceeds its purchase price.

High-duration

Describes bonds or other fixed-income securities that have high sensitivity to changes in interest rates, usually because they have a long time until maturity.

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