The Bread Company Promotes Its Brand in New International Markets

question 86

Multiple Choice

The Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to as ________.

• A) licensing
• B) exporting
• C) joint ownership
• D) contract manufacturing
• E) management contracting

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Definitions:

Good Argument

A logical and coherent set of statements leading from premises to a conclusion, effectively supported by evidence.

Informal Fallacies

Errors in reasoning that do not involve the logical structure of an argument but are related to the content of the argument or the way the argument is presented.

Winning

Achieving victory in a competition or contest.

Research

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.