Critics Who Assert That the Marketing System Promotes Too Much

question 60

Multiple Choice

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________.

• A) high-pressure selling tactics
• B) unsustainable overconsumption
• C) perceived obsolescence
• D) planned obsolescence
• E) deceptive pricing

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Definitions:

Courtship

The period in a couple's relationship which precedes their engagement and marriage, or establishment of an agreed relationship of a more enduring kind.

Emotional Loyalty

A consumer's emotional attachment to a brand, which goes beyond simply purchasing from the brand out of habit or preference.

Evolutionary Perspective

A theoretical approach that explains various aspects of human nature as adaptations made possible by natural selection.

Jealousy

An emotional state that arises from perceived threats to a valued relationship or position, often accompanied by feelings of insecurity and fear of loss.