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Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?
Package Insert
An official document provided by the manufacturer of a drug or medical device, containing information about its proper use, side effects, and contraindications.
Schedule II
A classification for drugs or substances that have a high potential for abuse but can be prescribed by doctors for medical use, under tight restrictions.
Prescription
An order written by a healthcare professional for a specific medication to be dispensed and used by a patient.
Proprietary Name
A brand name given by a manufacturer to a product or range of products.
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