Jeremy Clarkson, a Marketing Critic, Is Concerned About the Pervasiveness

question 3

Multiple Choice

Jeremy Clarkson, a marketing critic, is concerned about the pervasiveness of marketing. He points to advertising messages everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signs. From the description given, it can be concluded that Jeremy is concerned about ________.

• A) high promotion costs
• B) cultural pollution
• C) deceptive practices
• D) false wants and too much materialism
• E) the balance between private goods and social goods

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Definitions:

Heterosexism

The assumption that all individuals and relationships are heterosexual.

Fundamental Attribution Error

The tendency to explain other people’s behavior as the result of personal, rather than situational, factors.

Reciprocity Principle

The rule that one should pay back in kind what one receives from others.

Friendship Standards

The criteria or expectations one sets for relationships with friends, often including traits like loyalty, trust, and mutual support.