The App Store Views and Organizes Its Marketing Activities from the Viewpoint

question 24

Multiple Choice

The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice?

• A) consumer-oriented marketing
• B) societal marketing
• C) sense-of-mission marketing
• D) affiliate marketing
• E) innovative marketing

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Definitions:

Evolutionary

Pertaining to the process by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth.

Wilhelm Wundt

A German physiologist and psychologist who is credited with founding experimental psychology as a formal academic discipline.

Functionalism

A theory in psychology that considers mental states and processes to be characterized by their function in the mental system, rather than by their internal constitution.

Information Processing Approach

A psychological framework that considers how humans process, store, and retrieve information, analogous to computer operations.