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Firms that make their customers better off get more repeat business and make earn more profits.
Altered State
A mental state that significantly differs from a normal waking state, due to various causes such as meditation, drugs, or hypnosis.
Stimulant
A compound that increases the activity within the body's physiological or nervous systems.
Nicotine
A stimulant and addictive substance found primarily in tobacco products.
Alcohol
A colorless, volatile liquid that is the active ingredient in drinks such as beer, wine, and spirits, and is also used in sterilization and as a fuel source.
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