Joe Is in the Market for a Mattress

question 28

Multiple Choice

Joe is in the market for a mattress.He is deciding between two different mattresses: one that is fairly expensive but offers a free 20-year manufacturer's warranty and another that is lower-priced but only offers a on-year manufacturer's warranty.Joe's decision to purchase the more expensive mattress would indicate that:

• A)Joe has a high level of income.
• B)Joe is not price sensitive.
• C)Joe interpreted the manufacturer's warranty as a quality indicator.
• D)Joe is not a utility maximizer.

---

Definitions:

Personnel Management

The administrative discipline of hiring and developing employees so that they become more valuable to the organization.

Medical Group

An organized group of medical professionals who practice medicine together and share facilities and administrative supports.

Bulletin Board

A surface intended for the posting of public messages, announcements, or information, often found in schools, workplaces, or community centers.

Intra-Office Notices

Intra-Office Notices are communications and announcements shared within an office or organization, not meant for external distribution.