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If a person drives less carefully after purchasing automobile insurance,
Two-Income Families
Households in which both partners are employed, contributing to the family's total income and economic status.
Consumer Confidence
A measure of how optimistic consumers are about the overall state of the economy and their own personal finances.
Recession
A period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters.
Direct Competition
A situation in which products that perform the same function compete against one another. Also called category competition or brand competition.
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