Vertigo Is an Electronics Company

question 51

Multiple Choice

Vertigo is an electronics company. According to the BCG matrix, which of the following products of Vertigo would most likely classify as a question mark?

• A) Blue - a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily
• B) Electra - a home entertainment system that has a strong market share in a market that is likely to expand in the future
• C) Jump - an MP3 player that has a high market share in a market that is not expected to grow significantly
• D) SpinDrive - a car audio system that has a high market share in a market that has been growing constantly
• E) SoLo - a CD player that has a very low market share in a market that is shrinking rapidly

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Definitions:

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The act of understanding and interpreting symbols within a particular context.

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An ancient writing system used in Egypt, which uses symbolic pictures to represent sounds, objects, and concepts.

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