EcoBean, a Chain of Cafes, Has Introduced a Special Shopper

question 32

Multiple Choice

EcoBean, a chain of cafes, has introduced a Special Shopper Card that allows customers to pay in advance for coffee and snacks. This effort by EcoBean management is most likely an example of ________.

• A) market development
• B) product development
• C) diversification
• D) market penetration
• E) product adaptation

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Definitions:

Vigorous Physical Activity

Intense physical exercise that increases heart rate and breathing, significantly enhancing cardiovascular and overall fitness.

Centers for Disease Control and Prevention

A national public health institute in the United States that conducts research and activities aimed at preventing and controlling diseases, injuries, and disabilities.

Adults

Individuals in a mature stage of life, typically considered to begin after adolescence, marked by greater responsibility and autonomy.

Adaptive Thermogenesis

The process by which the body converts food energy (calories) to heat at a lower rate when a person eats less, because of, for example, famine or dieting.