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Marketers must practice constant marketing control to ensure that objectives are attained.
Human Capital
The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or the community.
Compensating Differentials
The variation in wage rates paid to different workers, mainly due to the non-monetary advantages or disadvantages of specific jobs.
Talent
A natural aptitude or skill possessed by individuals.
Human Capital
Represents the economic value of a worker's experience and skills, including education, training, intelligence, skills, health, and other things employers value such as loyalty and punctuality.
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