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Kawaii Electronics sells air conditioning systems for office buildings. The company's marketing department is currently structured as a functional organization. However, Kawaii is considering changing the structure to either a product management or a customer management organization. In a brief essay, describe each type of organization: functional, product management, and customer management. What are the advantages and/or disadvantages of each structure for Kawaii? Which structure do you recommend for Kawaii? Why?
Plutchik's Scheme
A psychoevolutionary theory of emotion, proposing eight primary bipolar emotions and their combinations, interactions, and variations.
Primary Drive
Basic, innate urges such as hunger and thirst that motivate behavior to satisfy physiological needs.
Hunger
A natural physical condition that signals the body's need for food.
Cultural Factors
Cultural factors refer to the shared beliefs, values, norms, and practices that influence the behavior of individuals within a particular society or group.
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