EcoBean, a Chain of Cafes, Has Introduced a Special Shopper

question 32

Multiple Choice

EcoBean, a chain of cafes, has introduced a Special Shopper Card that allows customers to pay in advance for coffee and snacks. This effort by EcoBean management is most likely an example of ________.

• A) market development
• B) product development
• C) diversification
• D) market penetration
• E) product adaptation

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Definitions:

Wage

The fixed regular payment, typically calculated on an hourly, daily, or piecework basis, received by an employee from an employer.

College Attendance

The act of being enrolled and participating in classes or academic activities in a college or university.

Demand for Professors

The need or desire for academic professionals who teach and conduct research in higher education institutions.

College Professors

Academic professionals who teach, lecture, and conduct research in colleges or universities.