Examlex
Recall the application about Microsoft having a virtual monopoly in the market for personal-computer operating systems and business software.Which of the following best represents the way Microsoft keeps other firms from entering the market?
Franchise Restaurant
A restaurant that operates under a licensed brand name, following specific operational guidelines set by the franchisor.
Build-a-Bear
Build-a-Bear is a retailer offering a unique interactive experience where customers can create personalized stuffed animals through an interactive process involving selection, stuffing, and customizing.
Impulse Buying
The act of making unplanned purchases based on sudden desires or feelings rather than careful thought.
Store Image
The perception or overall impression consumers have of a retail outlet based on its products, services, and atmosphere.
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