Examlex
A contestable market has low entry and high exist costs.
New-Task Buying
The process of making a purchase decision for a product or service that a buyer has no previous experience with.
Formula Presentation
A structured and often script-based method of presenting information, where specific points are made in a predetermined order to achieve clarity and impact.
Memorized Sales Presentation
A pre-scripted pitch that is learned and delivered verbatim by a salesperson, aiming for consistency in conveying the product's or service's benefits.
Non-Technical
Lacking specialized knowledge or expertise in a scientific or technical field, often referring to skills or tasks that do not require such background.
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