Identify the Letter of the Choice That Best Matches the Phrase

question 59

Multiple Choice

Identify the letter of the choice that best matches the phrase or definition.
-Defines the appearance and shape of the letters,numbers,and special characters.

• A)font
• B)font size
• C)point
• D)style
• E)Normal
• F)Calibri
• G)theme
• H)headline
• I)character
• J)color scheme

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Definitions:

Brand Names

Distinctive titles given to products or services by companies to differentiate them from competitors.

Intangibility

A characteristic of services that cannot be seen, touched, or measured before they are bought.

Off-Peak Pricing

Pricing strategy that offers lower prices during times of decreased demand to stimulate consumption.

Capacity Management

Integrating the service component of the marketing mix with efforts to influence consumer demand.