Which of the Following Represents a Change in the Technological

question 39

Multiple Choice

Which of the following represents a change in the technological environment of a marketing firm?

• A) increased use of cause-related marketing
• B) increased use of RFID systems to track products
• C) increased need to comply with environmental regulations
• D) increased use of value marketing techniques and promotions
• E) increased need to engage in mass marketing over market segmentation

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Definitions:

Species

A distinct group in biological taxonomy that shares common attributes and can breed to produce fertile offspring.

File Folder

A physical or digital container used to hold and organize documents or files.

Genus

A term in biology and logic referring to a class of items that share common characteristics, serving as a broader category that includes one or more species.

Sports

Competitive physical activities or games following established rules, often involving teamwork or individual prowess.