Which of the Following Is Most Likely a Characteristic of Firms

question 71

Multiple Choice

Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment?

• A) They develop strategies to change the marketing environment.
• B) They take advantage of the opportunities provided by the environment.
• C) They take aggressive actions to affect the marketing environment.
• D) They view the marketing environment as a controllable element.
• E) They do not accept the marketing environment as it is.

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Definitions:

Autonomy Support

The encouragement of self-initiative and independence by providing options and respecting individuals' choices.

McClelland's Theory

A motivational theory suggesting that people are driven by needs for achievement, power, and affiliation, influencing their behavior and performance.

Comparison Person

An individual used as a benchmark to evaluate one's own situation, achievements, or performance in social comparison theory.

Need for Achievement

A psychological trait that drives individuals to succeed, accomplish challenging tasks, and set high standards for themselves.