Examlex
An iCalendar represents a universal calendar format used by several email and calendar programs.
Segmentation Variables
refer to the criteria or bases used in dividing a market into distinct subsets of consumers with common needs or characteristics, such as demographic, geographic, psychographic, and behavioral variables.
Purchase Frequency
The number of times a consumer buys a product or service within a given timeframe.
Market Segmentation
The practice of dividing a broad target market into subsets of consumers who have common needs and priorities, to design and implement strategies tailored to them.
Psychographically
An adverb relating to psychographics, the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups for marketing and other purposes.
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