Ethnographic Research Is ________

question 58

Multiple Choice

Ethnographic research is ________.

• A) a standard analysis of publicly available information
• B) conducted in settings where people live and work
• C) an approach that provides only secondary data
• D) most feasible when customers live in distant locations
• E) used by marketers seeking quantitative data

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Definitions:

Enthymeme

A syllogism missing one of the premises or the conclusion, which must be inferred by the reader or listener.

Missing Premises

Arguments or assertions that are not explicitly stated but are required for an argument's conclusion to be logical.

Syllogism

A form of deductive reasoning consisting of a major premise, a minor premise, and a conclusion.

Valid Syllogism

A form of deductive reasoning where, from two given or assumed propositions (premises), a logical conclusion is drawn.