________ Are Small Groups of Consumers Who Interact Directly and Informally

question 77

Multiple Choice

________ are small groups of consumers who interact directly and informally with product designers without a moderator.

• A) Cross-functional groups
• B) Ethnographic groups
• C) Observational groups
• D) Immersion groups
• E) Traditional focus groups

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Definitions:

Copious Information Exchange

Extensive sharing and transferring of information within an organization or between organizations, facilitating knowledge dissemination and decision-making.

Conflict Stimulation

The deliberate act of inducing conflict with the aim of making existing conflicts more obvious to enhance problem solving and improve group dynamics.

Superordinate Goal

A shared goal that cannot be achieved by any one group alone and overrides other, less important goals, thus promoting cooperation.

Constructive Conflict

A form of disagreement that is managed effectively and leads to productive outcomes, innovation, or problem-solving.