Ethnographic Research Is ________

question 58

Multiple Choice

Ethnographic research is ________.

• A) a standard analysis of publicly available information
• B) conducted in settings where people live and work
• C) an approach that provides only secondary data
• D) most feasible when customers live in distant locations
• E) used by marketers seeking quantitative data

---

Definitions:

Total Fertility Rate

The mean number of children a woman is expected to have throughout her life, assuming the current fertility rates specific to various ages remain constant.

Average Number

The result obtained by adding several quantities together and then dividing this total by the number of quantities; the arithmetic mean.

Woman

is an adult human female.

Fertility-Rate Calculations

The computation of the average number of children that would be born to a woman over her lifetime in a specific population.