Mail Surveys Have Many Disadvantages So Many Marketers Have Switched

question 30

Multiple Choice

Mail surveys have many disadvantages so many marketers have switched to ________.

• A) telephone surveys
• B) Internet-based surveys
• C) group interviews
• D) personal surveys
• E) individual interviews

---

Definitions:

Trade Receivables

Amounts owed to a business by its customers following the sale of goods or services on credit.

Discounted Values

Discounted values are the present values of future cash flows, calculated using a discount rate to account for the time value of money.

Present Values

The today's equivalent worth of a future money sum or cash flows, with a particular rate of return taken into account.