Burger Town Introduced a New Hamburger and Released It in Two

question 56

Multiple Choice

Burger Town introduced a new hamburger and released it in two different cities at two different prices. Marketers of Burger Town then analyzed the sales records of their outlets at the two cities, determined the price that resulted in better profits, and used the information to set a nationwide price for their new offering. This is an example of ________.

• A) exploratory research
• B) survey research
• C) netnography research
• D) experimental research
• E) descriptive research

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Definitions:

Conflict Resolution Skills

The abilities required to effectively resolve disagreements or disputes in a constructive manner.

Successful

The achievement of desired visions and planned goals through effective performance or the attainment of anticipated outcomes.

Cross-cultural Adjustment

The process individuals undergo to adapt and become comfortable with the customs, norms, and social atmosphere of a different culture or environment.

Reverse Cultural Shock

The psychological, emotional, and cultural adjustment process experienced by individuals returning to their home culture after living in a different culture.