Which of the Following Would Most Likely Use Informal Research

question 74

Multiple Choice

Which of the following would most likely use informal research methods to obtain marketing insights?

• A) multinational firms
• B) pharmaceutical firms
• C) brick-and-mortar companies
• D) not-for-profit organizations
• E) family-owned businesses

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Definitions:

Intangible

Assets or properties that do not have physical substance, such as patents, copyrights, or brand reputation.

Material Facts

Important facts that could influence a decision maker’s conclusion or outcome in a legal, financial, or commercial context.

Insurer

A company or entity that provides financial protection against specified risks in return for premiums.

Disclosure

The act of making new or secret information known.