Which of the Following Statements About Buying Centers Is True

question 91

Multiple Choice

Which of the following statements about buying centers is true?

• A) The buying center is not a fixed and formally identified unit within a buying organization.
• B) Roles in the buying center are specified in the organizational chart of a firm.
• C) The CEO of an organization is always the decision maker in a buying center.
• D) An individual's role in a buying center does not change with time.
• E) All buying centers involve formal participants.

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Definitions:

Managerial Myths

Managerial myths are misleading beliefs or misconceptions about management and leadership that are widely accepted despite lacking evidence or practical efficiency.

Cultural Artifacts

Physical objects or intangible aspects of culture that embody the customs, philosophies, and achievements of a society.

Intuition

The capacity to grasp or comprehend something right away, without requiring conscious thought.

Managers

Individuals responsible for planning, leading, organizing, and controlling resources to achieve organizational goals efficiently and effectively.