It's Advisable for a Company to Fit Its Products into Existing

question 84

True/False

It's advisable for a company to fit its products into existing attitude patterns rather than attempt to change them.

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Definitions:

Behaviorism

A branch of psychology that focuses on observable behaviors and the ways they're learned, ignoring internal thought processes.

Watson

John B. Watson, an American psychologist who established the psychological school of behaviorism, emphasizing the importance of observable behavior.

Cognitive Processes

The mental actions or operations involved in acquiring knowledge and understanding through thought, experience, and the senses.

Personality Theory

A framework that attempts to explain the patterns of thoughts, feelings, and behaviors that make up an individual's personality.