________ Is the Degree to Which an Innovation Appears Superior

question 23

Multiple Choice

________ is the degree to which an innovation appears superior to existing products.

• A) Relative advantage
• B) Compatibility
• C) Complexity
• D) Divisibility
• E) Communicability

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Definitions:

Maslow's Needs

A hierarchy of human needs proposed by Abraham Maslow, ranging from basic physiological needs to self-actualization.

Holistic-Dynamic Theory

A theory that views human behavior as a result of dynamic interactions between conscious and unconscious factors within the totality of the individual's environment.

Maslow's Needs

A hierarchy of human needs proposed by Abraham Maslow, suggesting people are motivated to fulfill basic needs before moving on to higher needs culminating in self-actualization.

Rogers's Needs

Refers to Carl Rogers's theory on human needs, emphasizing the importance of an individual's need for unconditional positive regard and an environment that fosters self-growth.