Which Positioning Strategy Offers Value for Consumers by Providing the Same

question 48

Multiple Choice

Which positioning strategy offers value for consumers by providing the same brands as competitors at a lower price?

• A) more-for-the-same
• B) more-for-less
• C) same-for-less
• D) less-for-much-less
• E) more-for-more

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Definitions:

Assertiveness

The quality of being self-assured and confident without being aggressive, in the context of communicating one's views or needs.

Conscientiousness

Conscientiousness is a personality trait characterized by diligence, carefulness, and a desire to do a task well, often associated with strong self-discipline and a sense of responsibility.

Glass Ceiling

An invisible barrier that prevents certain individuals or groups, such as women and minorities, from advancing beyond a certain level in a hierarchy or organization, despite their qualifications.

Labyrinth

A complex structure of paths or tunnels in which it is easy to get lost; metaphorically used to describe complex problems or journeys.