One Reason Demographic Variables Are the Most Popular Bases for Segmenting

question 61

Multiple Choice

One reason demographic variables are the most popular bases for segmenting customer groups is because they ________.

• A) create smaller segments
• B) create more easily accessible segments
• C) do not involve stereotypes
• D) are easier to measure than other variables
• E) involve fewer attributes to consider

Understand the fundamentals of financial instruments and market indices.

Identify and distinguish between different types of market instruments, including bonds, stocks, and derivatives.

Understand the implications of stock splits on market indices and how indices are calculated.

Comprehend the concept and applications of options (call and put) in financial markets.

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Definitions:

Profit Margin

A profitability ratio calculated by dividing net income by revenue, expressing the percentage of revenue that translates into net income.

Collection Policy

The procedures and guidelines used by a company to manage and collect accounts receivable.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year, calculated as current assets divided by current liabilities.

Salaries Payable

An account representing the amounts owed to employees for work performed but not yet paid.