P&G Was Among the First to Use ________ Segmentation When

question 34

Multiple Choice

P&G was among the first to use ________ segmentation when it introduced Secret, a deodorant brand specially formulated for women's chemistry.

• A) age and life-cycle
• B) gender
• C) behavior
• D) psychographic
• E) geographic

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Definitions:

Unconditioned Response

An unconditioned response is a natural, unlearned reaction to an unconditioned stimulus, such as salivating when smelling food.

Puzzlebox

A problem-solving device or situation used in experiments, often to study learning and problem-solving skills in animals.

Insight

A sudden realization of the solution to a problem, often associated with a deeper understanding of a situation or concept.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without any prior learning or conditioning.