Shampoo Marketers Segment Buyers as Light, Medium, or Heavy Product

question 64

Multiple Choice

Shampoo marketers segment buyers as light, medium, or heavy product users. This is an example of ________ segmentation.

• A) user status
• B) usage rate
• C) benefits sought
• D) occasion
• E) psychographic

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Definitions:

Technical Injury

Harm or damage that occurs in a legal context without the occurrence of direct physical harm, often relating to infringement of rights or breach of contract.

Irrigation System

A network of channels, pipes, or ditches designed to transport water to areas where it is needed for agricultural purposes.

Reasonable Estimate

An approximation or educated guess based on available information and sound judgment, considered to be fair under the circumstances.

Breaches

Acts of breaking or failing to observe a law, agreement, or code of conduct.