Which of the Following Is an Approach Where Firms Target

question 75

Multiple Choice

Which of the following is an approach where firms target a whole market based on common consumer needs?

• A) demographic segmentation
• B) undifferentiated marketing
• C) micromarketing
• D) concentrated marketing
• E) geographic segmentation

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Definitions:

Credit Sales

Sales transactions where the payment is deferred to a future date, typically allowing the buyer to purchase goods or services on credit.

Vice-president

An officer in a company or institution below the president in rank, who can act in place of the president under certain conditions.

Segregation of Duties

An internal control mechanism designed to reduce the risk of error or fraud by dividing responsibilities among different people in an organization.

Cheque Signer

An authorized individual within an organization who has been given the authority to sign checks on behalf of the company.