________ Occurs When Two Established Brand Names of Different Companies

question 52

Multiple Choice

________ occurs when two established brand names of different companies are used on the same product.

• A) Licensing
• B) Co-branding
• C) Private branding
• D) Franchising
• E) Brand positioning

Comprehend the roles of trade promotions in marketing and how they support other marketing activities.

Recognize the importance and impact of product placement in marketing strategies.

Differentiate between consumer sales promotions and trade-oriented sales promotions.

Explain the concept and value of loyalty programs in building long-term customer relationships.

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Definitions:

Executive Socialisation

The process by which new executives learn the cultural and social norms of an organization.

Sharing Experiences

The practice of exchanging personal stories, insights, or skills with others to foster learning or empathy.

Judgemental Role

The judgemental role involves making decisions or forming opinions about certain situations, often involving evaluation of performance or behavior.

Direct Evaluation

Assessment method where the performance or quality of work is appraised directly by observing or measuring outcomes without intermediaries.