The Use of Traditional Business Marketing Concepts and Tools to Create

question 95

Multiple Choice

The use of traditional business marketing concepts and tools to create behaviors that will benefit individual and societal well-being is called ________ marketing.

• A) person
• B) green
• C) non-profit
• D) social
• E) traditional

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Definitions:

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, etc.

Science

A systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe.

Humanistic Perspective

A psychological approach emphasizing personal growth, self-actualization, and the inherent goodness of people, focusing on the individual's potential and stressing the importance of self-awareness and personal choice.

Government Intervention

The involvement or actions taken by a government to influence or alter a given situation, often in the economy, social issues, or the private sector.