In Terms of Packaging Functions, Tiffany & Co

question 5

Multiple Choice

In terms of packaging functions, Tiffany & Co.'s robin egg blue boxes ________.

• A) are primarily used to hold and protect products
• B) have created confusion in the marketplace
• C) create immediate consumer recognition
• D) deemphasize the importance of labels
• E) stifle brand awareness and recognition

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Definitions:

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