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What Are the Two Dimensions of Product Quality

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What are the two dimensions of product quality?


Definitions:

Confounds

Variables that the researcher failed to control or eliminate, which can cause a false association between the studied variables.

Confirmation Biases

The tendency to search for, interpret, favor, and recall information in a way that confirms preexisting beliefs or hypotheses.

Fillers

Lineup members other than the suspect who are known to be innocent of the crime.

Own-Race Bias

The finding that witnesses are more accurate in identifying members of their own race than members of another race.

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