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Explain, with Examples, the Four Characteristics of Services That a Company

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Essay

Explain, with examples, the four characteristics of services that a company must consider when designing marketing programs.


Definitions:

Genes

Units of heredity made up of DNA that act as instructions to make molecules called proteins.

Infertility

The inability to conceive a child after trying for an extended period of time.

Amniocentesis

A procedure for drawing out and examining fetal cells sloughed off into amniotic fluid to determine whether various disorders are present.

Ultrasound

A medical imaging technique that uses high-frequency sound waves to create images of organs and structures inside the body, commonly used in pregnancy.

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