When Consumers React More Favorably to a Brand Than to a Generic

question 24

True/False

When consumers react more favorably to a brand than to a generic or unbranded version of the same product, the brand is said to have positive brand equity.

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Definitions:

Individualistic Cultures

Societies that emphasize personal goals, autonomy, and individual achievement over collective interests.

Incivility

Rude or unsociable speech or behavior that violates the norms for respect in social interactions.

Conflict

Condition that exists when two sets of demands, goals, or motives are incompatible.

Uncivil Behavior

Actions that are rude, impolite, or show a lack of regard for others; not conforming to accepted social norms.