If a Product Passes Both the Concept Test and the Product

question 33

Multiple Choice

If a product passes both the concept test and the product test, the next step is most likely to be ________.

• A) marketing strategy development
• B) product development
• C) test marketing
• D) business analysis
• E) concept development

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Definitions:

Capitalism

An economic system where trade, industry, and the means of production are largely or entirely controlled by private owners with the goal of making profit.

Feminism

A socio-political movement and ideology aimed at defining, establishing, and achieving equal political, economic, personal, and social rights for women.

Winston Blackmore

A controversial figure known for his leadership within a polygamous community in Canada, often associated with legal battles over polygamy.

Charged Polygamy

The legal accusation against an individual or individuals for being married to more than one person at the same time, which is illegal in most countries.