In the New Product Development Process, the Purpose of Idea

question 58

True/False

In the new product development process, the purpose of idea generation is to create a large number of ideas and the purpose of the next set of stages in the process is to reduce that number.

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Definitions:

Aldol Condensation

A chemical reaction that combines two aldehyde or ketone molecules to form a larger β-hydroxyketone, followed typically by dehydration to yield a conjugated enone.

Claisen Condensation

A carbon-carbon bond forming reaction between two esters or one ester and another carbonyl compound in the presence of a strong base.

Michael Addition

A nucleophilic addition of a carbanion to an α,β-unsaturated carbonyl compound resulting in a carbon-carbon bond formation.

Alkylation

A chemical reaction in which an alkyl group is introduced into an organic compound.