Which of the Following Statements Is Most Likely True About

question 16

Multiple Choice

Which of the following statements is most likely true about the new product development process?

• A) The first step in developing a new product involves determining any budgetary or distribution limitations.
• B) Most firms discourage employees from contributing new product ideas because of legal concerns.
• C) In most cases, concept testing is followed by concept development.
• D) A product concept should be developed for each idea before it goes through idea screening.
• E) Customers, competitors, distributors, and suppliers are major sources of new product ideas.

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Definitions:

Commitment

A pledge or promise to do something; the state of being dedicated to a cause, activity, or goal.

Compliance

Partial success of an influence attempt by a leader: The person makes a modest effort.

Resistance

The state that occurs when an influence attempt by a leader is unsuccessful: The target is opposed to carrying out the request and finds ways to either not comply or do a poor job.

Good-natured Kidding

Light-hearted teasing or joking among individuals in a friendly and well-intentioned manner.