The Stage in Which Product Ideas Are Presented to Groups

question 87

Multiple Choice

The stage in which product ideas are presented to groups of target consumers physically or symbolically is referred to as ________.

• A) concept testing
• B) concept development
• C) test marketing
• D) marketing strategy development
• E) crowdsourcing

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Definitions:

Confirmation Bias

Confirmation bias is the tendency to search for, interpret, and recall information in a way that confirms one’s preexisting beliefs or hypotheses.

Transference

In psychotherapy, the process by which patients project feelings about important people in their lives onto the therapist.

Systematic Desensitization

A therapeutic method aimed at assisting individuals in overcoming fears and anxiety disorders by progressively exposing them to the object or situation they fear in a regulated way.

Eclectic Approach

A therapeutic approach that incorporates a variety of therapeutic principles and philosophies to create the ideal treatment program to meet the specific needs of the patient.