Lovely Skin Is Establishing a Pricing Strategy for a New

question 25

Multiple Choice

Lovely Skin is establishing a pricing strategy for a new moisturizer. The total cost to produce each unit is $3.50. The company has decided to add a $1.50 markup, so the unit price to distributors will be $5. Lovely Skin is using a ________ approach to price the new moisturizer.

• A) value-added
• B) good-value
• C) cost-plus
• D) competitor-based
• E) break-even

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