Movie Theaters Charge Matinee Pricing During the Daytime, and Resorts

question 68

Multiple Choice

Movie theaters charge matinee pricing during the daytime, and resorts give weekend and seasonal discounts. This is illustrative of a ________ pricing strategy.

• A) product form
• B) market-penetration
• C) market-skimming
• D) time-based
• E) value-added

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Definitions:

Projected Sales

An estimate of the amount of revenue that a company expects to earn in a future period from selling goods or services.

Sales Estimates

Projections or predictions about the future sales revenue of a business within a certain period, based on historical data, market analysis, and other factors.

Bottom-Up Process

The bottom-up process is an approach to planning or decision-making that starts at the operational or tactical level and proceeds upwards, allowing decisions to be made based on detailed data and observations.

Desired Inventory

Desired inventory refers to the optimal amount of stock a business aims to maintain to meet expected demand without incurring excessive carrying costs or stockouts.