Research into the Use of Sexual Imagery to Sell a Product

question 66

Multiple Choice

Research into the use of sexual imagery to sell a product has found that

• A)using exceedingly skinny models tends to increase sales.
• B)blatant use of highly attractive models tends to lower evaluations of a product.
• C)using sex to sell a product helps people to remember the brand being advertised.
• D)regardless of the context,nudity in an advertisement tends to increase sales.

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Definitions:

Adjusted Beta

A measurement of a stock's volatility relative to the overall market, which has been adjusted to account for its historical performance trends.

Historical Returns

Past performance outcomes of an investment over a specified period of time.

Adjusted Beta

A measure of a security's volatility in relation to the market, adjusted based on its historical performance.