Examlex
__________ is the process of transforming sensory and perceptual information into memory traces,while __________ is the process of accessing memorized information.
Open-Ended
Questions or formats that allow for a wide range of responses, providing qualitative insights or spontaneous reactions.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including information about the target market, consumers, competition, and the industry as a whole.
Likert Scale
A psychometric scale commonly used in questionnaires to measure attitudes or opinions, typically offering a range of choices from strong agreement to strong disagreement.
Personal Interview
A data collection method where an interviewer asks questions face-to-face with the respondent.
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